Credibility: We have been providing South Africans with affordable insurance products for over 4 years.

Innovation: We are the first direct marketer of life insurance products in South African Townships.

Reputation: We are a respected and trusted name in insurance.

Customer service: Our service centres assures you of friendly and efficient service and assistance with your insurance needs.

Simplicity: We keep things as simple and easy as possible and make buying insurance clear and simple.

Valuable products: We have cultivated an understanding of the needs for financial protection and investment for South Africans from all walks of life.